EnergyAustralia has launched ‘Giant’, a TV ad encouraging Australians to reduce their impact on their environment by being energy efficient. As the giant walks through the city, he discovers ways of reducing his ‘footprint’, using wind power, changing to energy-efficient lightbulbs, using gas for cooking, turning appliances and lights off. All inspired by help from Energy Australia.
Click on the image below to play the video in YouTube
The TV spot, “Giant”, is accompanied by print, online banners, and the microsite EnergySave, which gives users tips on how to save energy.
The Giant ad was developed at Leo Burnett, Sydney, by creative director Mark Collis, copywriter Kate Burt, art directors Nils Eberhardt and Kieran Ots, and agency producer Helen Hendry.