Elle MacPherson Intimates in Self Portraits

Elle Macpherson Intimates lingerie is appearing in a series of seven sexy online videos featuring home video personalities Saucer Girl, Bubble Girl, Bomber Girl, Joker Girl, Balloon Girl, Tuba Girl and Drummer Girl, each with their own MySpace and YouTube identities. Elle Macpherson says the beauty of the campaign lies within the fascinating nature of each story. “A woman alone in her private space is the definition of intimacy,” says Elle. “Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch — I adore the individuality and personality of each woman.”

Elle MacPherson Tuba Girl

Saucer Girl

Saucer Girl practices her levitation skills on a cup and saucer on the dining room table.

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Balloon Girl

Balloon Girl makes a balloon dog

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Tuba Girl

Tuba Girl, an 18 year old from Hawkes Bay NZ, shows us why she should have learned the violin instead.

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Drummer Girl

Drummer Girl shows us some shadow effects on her bedroom wall.

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Bubble Girl

Bubble Girl blows bubbles on her bed, remembering that her mother had told her to wash her mouth out with soap.

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Bomber Girl

Bomber Girl sets up an explosion in her lounge.

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Joker Girl

Sit down comedian Joker Girl tells a very risque joke.

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Postscript

At this year’s New York Fashion Week, Elle Macpherson Intimates is again pushing boundaries with the first use of customized digital technology in an outdoor campaign. The installation at 1035, 6th Avenue, takes customer engagement with the “Self Portraits” campaign to a new level of intimacy and interaction. Using leading edge kinetic technology, the installation engages the viewer, allowing a peep of “Bubblegirl” and “Saucergirl” when activated by human movement.

Credits

The Elle MacPherson Intimates campaign was developed for The Names Agency by The Glue Society (director Gary Freedman and photographer Max Doyle) via Radical Media, with executive producers Maya Brewster and Gregg Carlesimo, producer Alec Sash, and director of photography Anthony Wolberg.

Post production was done at Outpost Digital by editor Ron Patane.

he installation at New York Fashion Week in a vacant store window was implemented by Kinetic’s experiential division, Destination Media Group. It utilizes a full vinyl advert install and a new media format called Human Locator.

  • jen

    Her collection looks beautiful. Hautelook.com is having a sample sale tomorrow for it. I can’t wait! They have the best deals on this site.

  • http://mrbark.net mr-bark

    merci à toi pour cettte image ;)