Elect Susie Flynn for Childrens Health Insurance

The Children’s Defense Fund has launched a ‘presidential campaign’ in the United States, using the speeches of 10-year-old Susie Flynn (played by Vivian Shubert) to lobby for the provision of health insurance for children.

Elect Susie Flynn campaign sign

The advertising campaign, “Elect Susie,” presents Susie’s single-issue platform, helping the nine million children in the States who have no health insurance, in television commercials, print ads, posters and a Web site, electsusie.com.

Click on the image below to play the video.

In a message to Congress, Susie points out that one in nine children is not covered by health insurance. If nothing is done, will she have to run for President herself?

The Elect Susie site, launched in February, has been used to host the commercials as they are released on CNN, providing opportunities for supporters to sign an online petition. Susie’s campaign has been registered in the online social networking scene at myspace.com/electsusie, though most of the ‘friends’ are women committed to the cause. The campaign can also be found on facebook.com and care2.com.

Click on the image below to play the video.

In the Capitol Susie points out that the money required to solve the problem each year is spent on the Iraq war every three months. She says that she wants to be the next US President.

Click on the image below to play the video.

Founder of Children’s Defense Fund, Marian Wright Edelman, talked to New York Times about her response to the Fallon campaign proposal: “I thought it was a terrific nontraditional campaign that might break through the clutter. The idea of Susie standing up for children, when adults don’t do it, is another way of shaming adults into doing what’s right. It’s kind of, ‘Hey, you all, do something, and right now.’ By presenting Susie as our candidate, the character serves as our messenger, a proxy for the nine million children, giving a voice to those who don’t have a voice. And Susie puts pressure on those who are in the race to step up on this issue.


The Elect Susie campaign was developed pro bono at Fallon, Minneapolis, by creative director Kerry Feuerman, art director Bobby Appleby, copywriter Simon Roseblade, director of broadcast North America Vic Palumbo, agency producer Michael Aaron, and business manager Brendan Lawrence.

Filming was directed by Barbara Kopple via Non-Fiction Spots with executive producer Julie Bayer, producer Iza Muchlinski, director of photography Josh Salman.

Editing was done by Erin Virgin and Chad Nelson at Assembly Line, Minneapolis with online work done at Splice Here.