eBay Make Shopping Exciting with Feist in Whistler

eBay Australia is launching “Make Shopping Exciting”, a new integrated national advertising campaign. The campaign begins with ‘Whistler’, a 60 second TV ad shot on location in Whistler, BC, Canada, the host mountain resort for the 2010 Winter Olympics. The campaign is online at eBay Exciting.

In the middle of a huge snow fight a young woman grabs a shopping trolley and launches herself down a luge track. She navigates her way through the bobsled course in a shopping cart, to the sounds of ’1234′, a single recently released by Canadian Indie artist Feist.

Click on the image below to play the video in YouTube

Credits

The Make Shopping Exciting campaign was developed for eBay Australia by Whybin TBWA/Tequila, Sydney, by creative directors Garry Horner, Matt Kemsley, Claire Gillis (Tequila), with agency Producer Ian Ford, account directors Olivia Hall and Rebecca Chalmers. eBay executives involved in the campaign are Nicolas Cabrera, Sharon Scheepers.

Filming was directed by Brendan Williams (also DOP) via 8 Commercials, Sydney, with executive producer Mike Vanderfield and producer Annie Schutt.

Editor was Drew Thompson at Guillotine. Post production was done at Postmodern, Sydney.

Media was planned by Match Integration and bought through Total.

Feist

Feist (Leslie Feist) performs as solo artist under the name of Feist and as a member of Canadian super group Broken Social Scene. See her official site, Listen To Feist, and Feist MySpace. ’1234′ is a single from Feist’s third full-length album, The Reminder, released in April/May 2007. The album debuted on the US Billboard at number 16, and at number 2 in Canada.

Lyrics for 1234

Written by Sally Seltmann, a Melbourne singer-songwriter who records under the name New Buffalo. (POSTSCRIPT: Seltmann was awarded the prestigious title of ‘Breakthrough Songwriter of the Year’ by the Australasian Performing Rights Association in 2008.)

One Two Three Four
Tell me that you love me more
Sleepless long nights
That is what my youth was for

Old teenage hopes are alive at your door
Left you with nothing but they want some more

Oh, you’re changing your heart
Oh, You know who you are

Sweetheart bitterheart now I can tell you apart
Cosy and cold, put the horse before the cart

Those teenage hopes who have tears in their eyes
Too scared to own up to one little lie

Oh, you’re changing your heart
Oh, you know who you are

One, two, three, four, five, six, nine, or ten
Money can’t buy you back the love that you had then
One, two, three, four, five, six, nine, or ten
Money can’t buy you back the love that you had then

Oh, you’re changing your heart
Oh, you know who you are
Oh, you’re changing your heart
Oh, you know who you are
Oh, who you are

For the teenage boys
They’re breaking your heart
For the teenage boys
They’re breaking your heart