Drumstick Summer Ritual at the pool

Nestle Peters’ icecream, the Drumstick, is being promoted in “Summer Ritual”, an Australian television commercial released this summer. Summer Ritual provide a choreographed version of a phenomenon seen at swimming pool complexes around Australia each summer. Men and women arrive at a swimming pool in Broadmeadows, Melbourne. In synchronized actions the bathers lay down their towels, put on their sunblock. Women line up at the edge of the pool to test the water with their toes. The men jump in without hesitation. The women adjust their bikini bottoms. Swimmers clear the water from their ears as sun bathers shoo the flies away. Men, as one, ogle the ‘babe’ walking past. The response from their women is immediate – a discouraging slap.

Final scene from Drumstick Summer Ritual TV ad

Finally the climax – the Drumstick ice cream from the ‘Esky’ – the ice cooler. One bather dares to remove the wrapping and start eating from the bottom of the waffle cone. He immediately attracts the shocked stares of his fellow bathers. However – it appears as though he’s started a trend… The tagline: “Drumstick – A Summer Classic”.

Click on the image below to play the video in YouTube


The Drumstick Ritual advertisement was developed at Publicis Mojo, Melbourne, by creative director Darren Spiller, art director David Klein, copywriter Justin Ruben and agency producer Sally Davis.

Filming was directed over two scorching days by Hamish Rothwell via Goodoil Films, with director of photography Nigel Bluck and producer Sam Long.

Editing was done by Stewart Reeves at Guillotine, Sydney. Post production was done at Fin Design by Flame artist Richard Lambert. The final mix/sound design was done at Gusto Music by Colin Simkins.

Casting key players and over 150 background extras was the responsibility of Mel Mackintosh at Mackintosh Casting.

Drumstick Summer Legs

Drumstick Summer Bums

Drumstick Summer Icecreams

Music for Summer Ritual

Karl Richter at Level 2 Music, found the music for Drumstick Summer Ritual, “Love You”, a track from 1960s American band The Free Design. The Free Design, consisting of members of the Dedrick Family in New York, released seven albums from 1967 to 1972. The track, “Love You” played during the closing credits of the 2006 movie, “Stranger Than Fiction”. “Love You” first appeared on the album, “Free Design Sings for Very Important People”.

Lyrics for Love You

written by Sandy (Dedrick) and Joe Zynczak, Almitra Inc, Record Songs Inc, ASCAP

Give a little time for the child within you
Don’t be afraid to be young and free.
Undo the locks and throw away the keys and
Take off your shoes and socks and run you.


Free Design - The Best Of - Love YouRun through the meadow and
scare up the milking cows
Run down the beach kicking clouds of sand.
Walk a windy weather day
Feel your face blow away
Stop and listen love you.

Roll like a circus clown
Put away your circus frown
Ride on a rollercoaster upside down
Waltzing Matilda Kerry Loves a kinkajou
Joey catch a kangaroo hug you.

Dandelions milkweed
silky in a sunny sky
Reach out and hitch a ride
and float on by
Balloons down below
blooming colors of the rainbow
Red blue and yellow green I love you

Bicycles tricycles icecream candy
Lollipops popsicles licorice sticks
Solomon Grundy, Raggedy Andy
Tweedle Dum Tweedle Dee Humphrey

Cowboys and Indians
Puppydogs and sandpails
Beachballs and baseballs
and basketballs too

I love forget me nots
Fluffernutters, sugar pops

I’ll hug you and kiss you and love you.

La la la la la…
Love you…

  • man i love this ad

    and the song’s awsome too

  • John Paron

    Never thought that I would be so obsessed with a TV add. Went out and bought a box of Drumsticks I love the add so much.. Too many childhood memories that the add brought back.

  • Lani

    I love this ad for the song. it’s the ultimate song for innocent summers filled with childhood traditions and values.

  • Jane

    I though the advertisement was pretty boring and didnt make me want to buy a drumstick at all, could have made it bit more exciting..

  • JP

    I don’t like ice cream or swimming or sun or pools and the song dose nothing for me.
    But that blonde chick in the white bikini has great boobs.

  • Adam

    The blonde bikini girl, has she been in any other commercials?

  • Naddy


  • jb


  • steve

    what is the blond models name?

  • elyse

    yeah this song is pretty catchy ive added it on myspace!

  • Jacob

    Can anybody tell me what the name of song is and hu it is by??? pls

  • read the article Jacob and you’ll find it is “Love You”, by Free Design.

  • Anton

    I am disapointed that the “Peters” brand has gone from the range of icecreams that formerly wore the brand. The only ones which seem to still carry the brand in the freezer are the Icy Poles, Frosty Fruits and Choc Wedges.

    The only place you see Peters as a brand these days is on the Freezer itself and on shop windows with the tag “Its magic”

    Wonder why they decided to dump one of the biggest and most recognised brand in the country for the more generic “Nestle Icecream”.

    It would be like Canbells Foods in the US dumping the Arnotts brand – my hat goes to the short sighted board of Petersville Limited who recommended that shareholders accept the Nestle offer back some years ago – THANKS FOR NOTHING !

  • chelsea

    hey i love that add and words its awesome i hope you keep doing a comercial like that

  • Will

    and the girl in the white bikini is soooo hot.

    Anyone know who she is?

  • Todd

    I like ice cream 🙂

  • amyy !

    WOW! I love this add.
    It’s so cool (:
    were making a simlar one for movie making in my school.
    It will be so cool

  • me

    cute ad, catchy tune
    the blonde is a white hot goddess
    she makes me want to buy a truckload of drumstick icecreams !!!!!