Drive Safe Around Nativity Scenes
Asociación de Suscripción Conjunta, the compulsory auto insurance company in Puerto Rico, puts a twist on the all too familiar nativity scene to remind readers not to let irresponsible driving wreck this Christmas. “Que nada altere la paz de la Navidad. Maneja responsablemente.” (Don’t let irresponsible driving wreck Christmas.)
The campaign was developed at Key, The idea bank, San Juan, Puerto Rico, by creative director José Muñoz, art director Germán Vazquez, copywriter Matías Blazevic, and illustrator Juan Carlos Montes.