Dove Onslaught from Beauty Industry

Dove continues the Campaign for Real Beauty with a new video, Onslaught, showing the media messages that will bombard young girls as they make their way to womanhood. The 2 minute video is a follow up to the award-winning Dove Evolution and Daughters ads from 2006.

Red headed girl in Dove Onslaught TV ad


The Onslaught video begins with an 18 second close up of a red headed young girl. The tension builds, aided by the Simian lyrics, “Here it comes…” All of a sudden we’re bombarded with images from TV, print and outdoor advertising campaigns for lingerie, weight loss, lipstick, exercise regimes, skin treatment and plastic surgery. As the girl joins her peers crossing the road, we’re left the words, “Talk to your daughter before the beauty industry does”. Canadian parents are encouraged to download self esteem programs at www.campaignforrealbeauty.ca. Others are directed to the local equivalent.

Click on the image below to play the video in YouTube

Credits

The Dove Onslaught ad was developed at Ogilvy Canada, Toronto, by creative directors Janet Kestin and Nancy Vonk, associate creative directors/copywriters/art directors Tim Piper and Mike Kirkland, art directors Stuart Campbell and Sharon Lee Pan, executive agency producer Brenda Surminski, agency producer Jeff McDougal.

Filming was shot by director Tim Piper with directors of photography Marc Laliberte-Else and Ray Dumas via Steam, Canada and Worldwide Productions, Miami. Photography was taken by Mark Belvedere, Tim Piper and Mike Kirkland.

Post production was done at Soho Post, Toronto and Rogue Post by online editor Kevin Gibson, editor Tim Piper, producer Stefani Kouverianos and assistant editor Mark Sheehan. Sound was designed at Vapor Music and Sound Design.

The spot features the track, La Breeze, recorded by English electronic rock group Simian, since disbanded and regrouped as Simian Mobile Disco. La Breeze was also featured in a TV advert for the Peugeot 1007.

Lyrics for La Breeze

Whoah oh oh oh , here comes la breeze
Got to get gone here comes la breeze

chorus
Here it comes
Here it comes
Here it comes
Here it comes
Here it comes la breeze will blow away
all your trouble and your sane, sane little minds
so do your best to run away, but take a breath and you will pay
you cannot hide
there’s no place to hide

whoah oh oh oh , here comes la breeze
whoah oh oh oh , here comes la breeze
whoah oh oh oh , here comes la breeze
whoah oh oh oh , here comes la breeze

Here it comes
Here it comes
Here it comes
Here it comes
Here it comes la breeze will blow away
all your trouble and your sane, sane little minds
so do your best to run away, but take a breath and you will pay
you cannot hide
Here it comes la breeze will blow away
all your trouble and your sane, sane little minds
so do your best to run away, but take a breath and you will pay
you cannot hide

whoah oh oh oh , here comes la breeze

  • Megan from Imaginif

    Brilliant ad. I’ll be linking to this one Duncan.

  • thecat

    slick ad…. but ask yourself as you applaud Dove, do they not sell anti-aging products and firming creams?

  • Pingback: Dove Beauty Onslaught | Richy Beauty