Dove Boy Calls Amy

Another viral video from the Dove Self Esteem fund features a young boy courting a girl called Amy. He rides up to Amy’s house and calls her name time and time again. But there’s no show. Amy can name 12 things wrong with her appearance. He can’t name one. Sweet.

Boy looks for Amy in Dove TV commercial

For a limited number of girls this ad can be personalised. At the Canadian Campaign for Real Beauty you can write a name in for the boy to call out in the customized ad.

Click on the image below to play the video.


Amy was developed at Ogilvy, Toronto, by Tim Piper, Mike Kirkland, Janet Kestin, Aviva Groll and Brenda Surminski. Filming was shot by Canada-based Australian director Tim Piper, who posted this video on YouTube, with director of photography Marc Laliberte Else.

Music is by Howie Beck was recorded at Vapor Music, Toronto.