The American Diabetes Association is promoting A1C is an important tool to reduce the risk of deadly complications like heart attack and stroke. ADA is working in collaboration with The Ad Council, McCann Erickson New York, the Juvenile Diabetes Research Foundation International (JDRF), the American Association of Diabetes Educators (AADE) and the National Council of La Raza (NCLR).
The TV advertising campaign presents a set of scenarios in which it would be great to be forewarned. Fishermen told when their boat will sink. A diner warned about the likelihood of food poisoning. A passerby giving notice that he will break and enter later in the day. The A1C test measures a patient’s blood glucose level over the previous three months. People with diabetes must know their A1C level to manage diabetes. The goal for most people with diabetes is to maintain a consistent A1C score of less than 7 percent.
Kelly Close, editor of diabetes newsletter diaTribe, explains the significance of the A1C campaign and introduces three of the videos.
Click on the image below to play the video in YouTube
The campaign can be found online at www.midiabetesA1C.org