Denver Museum of Nature and Science is promoting the Titanic Exhibit with a print advertising campaign with the claim, “It wasn’t an iceberg that sank the Titanic”. “Many people remember the iceberg, but few remember the dozens of other contributing factors that led to the Titanic’s demise,” note writers Ellie Anderson and Tim Gillingham. “The poster pulls the reader down into the cold, dark depths with each line of copy.”
To promote the much anticipated Titanic Exhibit at the Denver Museum of Nature and Science, life preservers were placed on the statues in the and around the city of Denver, Colorado.
The ad was developed at Carmichael Lynch, Minneapolis, by executive creative director Andrew Clarke, copywriters Tim Gillingham and Ellie Anderson, art director Antonio Bonafacio. Photographer was Nick Vedros.