Dazed and Confused Censor the Mundane
(Average: 4.00 out of 5)
Loading ...Dazed & Confused Aus/NZ magazine is reaching out to the sensibilities of its young adult audience with a campaign, “Censor the mundane”. Each print advertisement shows dazed and confused young adults struggling to make sense of the actions of biosecurity staff removing objects from their bedroom, office and car park.
Credits
The Censor the Mundane campaign was developed at Lowe Hunt, Sydney, Australia, by creative director Dejan Rasic, art director Ben Smith, copywriter Neil McGuirk, agency producer Charna Henry, and Sydney photographer Stephen Stewart.
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Location 
(Australia).
Posted in Inspiration, Print Press Posters Billboards
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(4.85 out of 5)
[...] campaign encouraging potential readers (young adults) to ‘censor the mundane’. See the print advertising part of the campaign has been supplemented with a television commercial featuring a raid on a [...]