Dazed & Confused Magazine in Australia has launched a campaign encouraging potential readers (young adults) to ‘censor the mundane’. See the print advertising part of the campaign has been supplemented with a television commercial featuring a raid on a mundane bedroom.
Click on the image below to play the video in YouTube
The Censor the Mundane campaign was put together at Lowe Hunt, Sydney, Australia by creative director Dejan Rasic, art director Ben Smith, copywriter Neil McGuirk and agency producer Charna Henry. Filming was directed by Neil McGuirk and Ben Smith, with director of photography Frank Biffone.
Post production was done at Montage, with editing done by Cameron. Music was the responsibility of Sound Reservoir.