David Bowie Never Gets Old on Vittel

Nestlé Waters promoted the Vittel brand in France and other European countries with a television commercial featuring David Bowie and his early personas. The TV ad, timed to coincide with the release of Bowie’s Reality album in June 2003, shows him walking through a house to the sound of his track, “Never Get Old”, and interacting with different versions of himself, including Ziggy Stardust, Aladdin Sane, the Thin White Duke, the Scary Monsters Clown and the Diamond Dog. The tagline, “Chaque jour une vie nouvelle”, is translated in English as “A New Life Everyday”.

Bowie uses hairdryer in Vittel TV ad

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The Vittel David Bowie spot was developed at Ogilvy & Mather, Paris by creative director Bernard Bureau, art director Thierry Chiumino, copywriter Bernard Bureau, agency producer Laure Bayle, account managers Benoit de Fleurian, Remy Averna, Elie Sic-Sic.

Filming was shot in New York by director Andrew Douglas via Les Producers (represented by Anonymous Content).

Special Effects / VFX, including the morphing of face characteristics, were supervised by Eve Ramboz at La Maison, with graphic a rtists Bruno Maillard and Francois Dumoulin, rotoscopy artist Amandine Bargain and VFX coordinator Dorothée Dray.

David Bowie’s early incarnations were played by Bowie-look-alike David Brighton. Bowie shot each scene in his current persona and then gave Brighton the challenge of reproducing the shot in costume and make up.

Bowie as clown in Vittel TV ad

Bowie as Diamond Dog in Vittel TV ad