Dacia Logan or Half a Volkswagen

An ad for the Dacia Logan car in Germany shows a family looking for a cheap car. When asked how much they’re prepared to pay, the cars salesman shows them what they can get for 8400 €uro, half a VW. Full marks for the introduction of a giant band saw into a car sales room. The choice, subtly shown, is the eminently affordable Dacia Logan, roomy and all in one piece.

Click on the image below to play the video in YouTube

Credits

The spot was developed at advertising agency Nordpol, Hamburg and shot by director Uwe Flade via Bigfish.

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This entry was posted on Thursday, November 1st, 2007 at 11:19 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.