Dacia Logan or Half a Volkswagen

An ad for the Dacia Logan car in Germany shows a family looking for a cheap car. When asked how much they’re prepared to pay, the cars salesman shows them what they can get for 8400 ÔéČuro, half a VW. Full marks for the introduction of a giant band saw into a car sales room. The choice, subtly shown, is the eminently affordable Dacia Logan, roomy and all in one piece.

Volkswagen Sawn in Half

Click on the image below to play the video.


The spot was developed at advertising agency Nordpol, Hamburg, by creative director Lars Ruehmann, copywriter Sebastian Behrendt, art directors Dominik Anweiler and Tim Schierwater.

Filming was shot by director Uwe Flade via Bigfish with director of photography Sten Mende.