Dacia Logan or Half a Volkswagen
An ad for the Dacia Logan car in Germany shows a family looking for a cheap car. When asked how much they’re prepared to pay, the cars salesman shows them what they can get for 8400 €uro, half a VW. Full marks for the introduction of a giant band saw into a car sales room. The choice, subtly shown, is the eminently affordable Dacia Logan, roomy and all in one piece.
Click on the image below to play the video.
The spot was developed at advertising agency Nordpol, Hamburg, by creative director Lars Ruehmann, copywriter Sebastian Behrendt, art directors Dominik Anweiler and Tim Schierwater.