CWS Say No To Dirt

CWS (Complete Washroom Services) make the connection between clean public bathrooms and clubbing in this humorous TV ad, “Say No To Dirt”. A blonde woman (Delia Sievers) takes time out from an up market dance club to snort cocaine. She’s so confident in the cleanliness of the bathroom that she lays out the stuff on the toilet seat. But she’s forgotten why it’s guaranteed to be clean. Her scream (and the scream of the woman in the next cubicle) reveals the ruthless regime introduced by CWS… The tagline: “Say no to dirt”.

Final frame from Say No To Dirt TV ad

Click on the image below to play the video.


The spot was developed and produced by Jung von Matt, Hamburg, by creative directors Willy Kaussen and Hans Weishaeupl, copywriter Andre Hennen, art director Kim-Jessica Ney, account supervisor Karoline Huber and Gero Quast, working with CWS marketing team Frank Radinic and Maren Crone.

Filming was shot by director Owen Harris via Film Deluxe, Berlin, with director of photography Sten Mende and producers Glenn Bernsetin, Stephan Pauly.

Editor was Tom Seil. Sound was designed at NHB, Hamburg. Music was composed exclusively for the TV ad by German band TerraNova, signed with Ministry of Sound.

CWS is a company owned by HTS International GmbH.

CWS toilet in Say No To Dirt TV ad