CWS Say No To Dirt
CWS (Complete Washroom Services) make the connection between clean public bathrooms and clubbing in this humorous TV ad, “Say No To Dirt”. A blonde woman (Delia Sievers) takes time out from an up market dance club to snort cocaine. She’s so confident in the cleanliness of the bathroom that she lays out the stuff on the toilet seat. But she’s forgotten why it’s guaranteed to be clean. Her scream (and the scream of the woman in the next cubicle) reveals the ruthless regime introduced by CWS… The tagline: “Say no to dirt”.
Click on the image below to play the video.
The spot was developed and produced by Jung von Matt, Hamburg, by creative directors Willy Kaussen and Hans Weishaeupl, copywriter Andre Hennen, art director Kim-Jessica Ney, account supervisor Karoline Huber and Gero Quast, working with CWS marketing team Frank Radinic and Maren Crone.