CWS Say No To Dirt
CWS (Complete Washroom Services) make the connection between clean public bathrooms and clubbing in this humorous TV ad, “Say No To Dirt”.
A blonde woman (Delia Sievers) takes time out from an up market dance club to snort cocaine. She’s so confident in the cleanliness of the bathroom that she lays out the stuff on the toilet seat. But she’s forgotten why it’s guaranteed to be clean. Her scream (and the scream of the woman in the next cubicle) reveals the ruthless regime introduced by CWS…
The tagline: “Say no to dirt”.
Click on the image below to play the video in YouTube
Credits
The spot was developed and produced by Jung von Matt, Hamburg, by executive creative director Felix Mueller, creative directors Willy Kaussen and Hans Weishaeupl, copywriter Andre Hennen, account supervisor Karoline Huber and Gero Quast, advertiser’s supervisor Frank Radinic and Maren Crone.
Filming was shot by director Owen Harris via Film Deluxe, Berlin, with director of photography Sten Mende and producers Glenn Bernsetin, Stephan Pauly.
Editor was Tom Seil. Sound was designed at NHB, Hamburg. Music was composed exclusively for the TV ad by German band TerraNova, signed with Ministry of Sound. CWS is a company owned by HTS International GmbH.
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Location 
(Germany).
Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
Anyone notice any similarity between this ad and the 1999 short film ‘Temple’ by Australian writer/director Michael Condran?
See the 3 minute film online at GoTuit (search for Michael Condran) gotuit site http://www.gotuit.com.
On the website of Jung von Matt, the agancy responsible, there is the quote:
“Ideas are fresh thoughts that solve problems. thus making the world a better place. That’s why any good idea makes up happy, no matter whose it is”
Obviously it’s their philosophy to pitch ideas to their clients that aren’t theirs.
How do you say plagiarism in German?