ANCAP Crash Testing Saves Lives
ANCAP, Australian New Car Assessment Program, is promoted in this set of posters using crash test dummies, with the tagline, “Crash Testing Saves Lives”. Crash Test Dummies attend a funeral in one poster. In another print ad, a crash test dummy lies in a morgue. The Australian New Car Assessment Program (ANCAP) gives consumers consistent information on the level of occupant protection provided by vehicles in serious front and side crashes. The program is supported by Australian and New Zealand automobile clubs, the States government road and transport authorities of NSW, Victoria, South Australia, Queensland, Tasmania, Western Australia, the New Zealand Government, the Victorian TAC and IAG Ltd.
The Crash Test Dummies campaign was developed at Marmalade Melbourne, by creative director Neil Mallet, art director Tim Forte, copywriter Greg Foyster, account director Andrew Drougas, with photographer Derek Swalwell and retoucher Rohan Voigt.