Continental Tyre South Africa launched a print advertising campaign featuring a flat balloon, bouncy castle and lilo, all continuing to work without air. The tagline: “ContiSSR: Works Even When It’s Flat”.
The Continental campaign was developed at Ogilvy South Africa by creative director Christo Nel, art director Tony Purnell, copywriter Ryan Broughton, stylist Derrick Mhlongo and photographer Peter Hooper.
(South Africa) 
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