Continental Tyres Work Without Air
Continental Tyre South Africa launched a print advertising campaign featuring a flat balloon, bouncy castle and lilo, all continuing to work without air. The tagline: “ContiSSR: Works Even When It’s Flat”. Conti SSR tyres have reinforced sidewalls that prevent the wheels from collapsing in cases of air pressure loss.
The Continental campaign was developed at Ogilvy South Africa by creative director Christo Nel, art director Tony Purnell, copywriter Ryan Broughton, stylist Derrick Mhlongo and photographer Peter Hooper.