Coca Cola is promoting a new bottle design with a couple of animated shorts featuring a green octopus. In “Grip” a green octopus puts a set of tentacle imprints on a squeezy Coca Cola bottle. In Octapi Voyage the green octopus continues where the last video finished, squeezing the bottle, then imagining all the places he could take that bottle…
Click on the image below to play the Grip video in YouTube
Click on the image below to play the Voyage video in YouTube
Credits
The Bottle To Move campaign was developed at Publicis Mojo, Auckland, New Zealand, by copywriter Estelle Nollet, art director Loic Cardon, and agency producer Jodie Hari.
Animation was directed by Los Angeles based design duo Nanospore (Paul Hwang and Benjamin Lee) via Blacklist, New York, with executive producer Adina Sales and producer Owen Katz.
Music for the spots was provided by xmassound, (Jung IL Jang), Los Angeles.
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