Coca Cola Christmas Beard of Kindness

Coca Cola in Argentina has launched a Christmas campaign connecting the festive season, beards and a spirit of kindness demonstrating the Pay It Forward approach. The spot begins with a bearded man bringing a lost lamb home. The lamb’s owner pays it forward by helping out the postman with his bike. The postman pushes a stalled car, the occupants of which brake for a woman crossing the road….

Bearded Carollers in Coca Cola Beard of Kindness commercial


The Coca Cola Christmas Beard campaign was developed at Ogilvy Argentina, Buenos Aires, by group creative director Gastón Bigio, head of art Jonathan Gurvit, art director Rodrigo Isaia, copywriters Alejandro Garone and Lucas Panizza, agency production manager Marcelo Ramos, agency pProducer Andres Salmoyraghi.

Filming was shot by director Armando Bo via Rebolucion, Buenos Aires, with executive producer Patricio Alvarez Casado, line producer Axel Linari, production coordinator Liz Campi, director of photography Crisitian Cottet, editor Patricio Pena.

Post Production was done at Metrovision, Buenos Aires, by Luis Staffolani. Sound was done at No Problem. Music (Ho ho ho) was arranged at Music Box.