Citroen Dolphins Somewhere Beyond The Sea

Citroën is promoting the C3 with a fantasy TV ad featuring cars swimming through the sea like dolphins. Dolphins driving colorful Citroen C3s ride waves, leap through the air, splash around and dart underwater, to the swing sounds of Bobby Darin singing the 1940s hit ‘Beyond the Sea’ (La Mer). The cars land on the shore and drive along the seaside road with the tagline,”Citroen C3: Designed for Happiness”.

Dolphins drive Citroen C3


Click on the image below to play the video in YouTube

Credits

The Citroen Dolphins ad was developed at Euro RSCG by Justin Hooper.

Filming in South Africa (on the Atlantic and Indian Oceans) was directed by Russell Tickner, via The Farm, with producer Fraser Lawson. Dolphins is the directorial debut for Russell Tickner, a Senior CGI Artist at The Mill who impressed the agency with his animation on the Citroen Ice Skating Robot spot. Producers created the sequences on the Underwater Stage at Pinewood Studios using one-third size models of the C3. A catapult helped recreate the effect of dolphins leaping and diving in and out of the sea.

The Citroen Dolphins spot was edited by Joel Miller at Cut+Run, London.

Post production was done at The Mill, London.

Lyrics for Somewhere Beyond The Sea

English words: Jack Lawrence
Music and French words: Charles Trenet
Copyright: @1945 Editions Raoul Breton
Source: Beautiful Ballads, publ. by Hal Leonard Corp. 1994

Somewhere beyond the sea,
Somewhere, waiting for me,
My lover stands on golden sands
And watches the ships that go sailing;

Somewhere beyond the sea,
He’s (She’s) there watching for me.
If I could fly like birds on high,
Then straight to his (her) arms I’d go sailing.

It’s far beyond a star,
It’s near beyond the moon,
I know beyond a doubt
My heart will lead me there soon.

We’ll meet beyond the shore,
We’ll kiss just as before.
Happy we’ll be beyond the sea,
And never again I’ll go sailing!