LTSA, Land Transport Safety Authority in New Zealand, launched an emotive road safety campaign for Christmas in 2002, using phonecalls to drive home the appeal to drive safely in the holiday season. To the sounds of “I’ll be home for Christmas”, a series of phone calls removes the smiles of loved ones. One by one, Christmas celebrations are spoiled as relatives receive news of tragic road accidents.
Click on the image below to play the video in YouTube
The Christmas Phonecalls ad won Clemenger BBDO art director Mark Forgan and copywriter Jamie Standen an AXIS award for emerging talent in 2003. Also working on the ad were account directors Vicky Upton and Nathan Bell, agency producers Martin Collins and Scott McMillan.
Film production was done at Film Construction, Auckland.