Chopper Read on Violence Against Women

Today around the world campaigners are focusing public attention on ending violence against women. Violent Australian men in 2006 experienced a tough call from infamous criminal Mark “Chopper” Read in a TV ad that was eventually banned from television broadcast.

Chopper Read

“I’m Mark Brandon “Chopper” Read. A lot of people think I’m a tough guy. I’m not a tough guy but I’ve broken a lot of men who thought they were tough guys. The lowest man in jail is a woman basher and a rapist. If you bashed a woman you’re a weak gutless individual. You come to jail for bashing or raping a woman, you’ll get dealt with. You will suffer. We will break your neck you low gutless weak mice. Be afraid ’cause if you come to jail you’ll have every bloody reason to be afraid.”

The ad finishes with the helpline number and the Schwartz Foundation logo.

Click on the image below to play the video in YouTube

The withdrawal of the Chopper spot was no doubt linked to the hero status Read enjoys among violent men in Australia. Is it appropriate to threaten men with violence (abuse of prisoners) to deter them from abusing women?

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  • Megan over at Imaginif

    Interesting question on today’s International Day of Elimination of Men’s Violence Against Women (aka White Ribbon Day). I do not condone violence at all.

    I do condone talking to people in a way they understand. For French people, we speak French, for deaf people, we speak Auslan (or similar), to diplomats we speak politics, for violent men, we speak a language of zero tolerance.

    I understood the “enough” message in Chopper’s commercials…I also understood why they were taken off air. Chopper was speaking to a low life women beating set that most of us fail to understand or ever be able to effectively communicate with. We don’t get through to them. We don’t manage to stop violence or provide alternatives quickly enough. I wonder if those men who bash, who also saw Chopper’s commercials, have Choppers words of threat in their ears (no pun intended here).

    Jail is not a threat – it is often a rite of passage. A piece of paper (Domestic Violence Order) doesn’t sop violence or protect a woman. At least the ad makers tried something different – something shocking. I do not have the answer Duncan and I so wish I did.

    Violence does not begot violence….but what on earth does?

    Today’s was men’s day to stand up and make a statement against ending men’s violence against women. Where were they?

  • http://www.reclamewereld.blog.nl Michael van Os

    Very impressive and good for discussion, thanks for your constant good work (from me in Amsterdam). But why oh why can’t I reach that Schwartz Foundation-site???

  • Billi

    Cmon. I reckon Chopper sassed a few lippy Sheilas in his time?

  • deadthevideo

    Surely using Chopper in an ad like this was like tossing a hand grenade and waiting for it to explode? I mean, he has never struck me as being the woman-friendly type. I would have thought that with the growing number of ‘real people accounts’ being exploited for the purposes of public interest, a real victim rather than a mouthy hardnut would have been more sufficient?