Change the World Ring IT

We Are What We Do, the international social change movement, has launched the Australian version of “Change the World 9-5” with “Use The Force”, an ad demonstrating Action #89, “Ring IT, just to see how they are”.

Darth Vader and Spock receive a phone call in IT

A phone call to the information technology crew interrupts a light saber duel between Spock (Star Trek) and Darth Vader (Star Wars).

Click on the image below to play the video.


The Change the World campaign was developed for Australia at JWT Melbourne by executive creative director Richard Muntz, art director Andrew Crook, copywriter Fergus Donaldson, agency producer Justine Kubale.

Filming was shot by Glenn Melonhorst via Iloura Digital Pictures, with producer Simon Rosenthal. Illustrator was Michael Weldon. Sound was designed by Tristan Dewey at Gas Inc.

A woman changes the world by ringing IT just to see how they are