Change the World Ring IT
We Are What We Do, the international social change movement, has launched the Australian version of “Change the World 9-5″ with “Use The Force”, an ad demonstrating Action #89, “Ring IT, just to see how they are”.
A phone call to the information technology crew interrupts a light saber duel between Spock (Star Trek) and Darth Vader (Star Wars).
Click on the image below to play the video in YouTube
The Change the World campaign was developed for Australia at JWT Melbourne by executive creative director Richard Muntz, art director Andrew Crook, copywriter Fergus Donaldson, agency producer Justine Kubale.