Centraal Beheer Acupuncture

Centraal Beheer Achmea, an insurance company based in Apeldoorn, The Netherlands, won a Bronze Lion at Cannes International Advertising Festival 2007 with ‘Acupuncture’ (Accupunctuur), part of of “Let’s Call Apeldoorn” campaign. The fifteeen-year-long campaign, developed at DDB Amsterdam, has produced a number of award-winning commercials. Centraal Beheer Achmea currently hosts 44 television advertisments from the last fifteen years. A man seeks acupuncture treatment but discovers he’s in a very vulnerable situation when the building catches fire…

Man receives his acupuncture needles in Centraal Beheer TV Ad

Click on the image below to play the video in YouTube

Credits

The Centraal Beheer Acupuncture ad was developed at DDB Amsterdam by creatives Dylan De Backer, Joris Kuijpers, Andre Dammers, agency producer Vanessa Janssen, account supervisor Herberth Samsom.

Filming was directed by Bart Timmer via Czar, Amsterdam and Outsider, London, with director of photography Patrick Duroux and producer Sybrig Stork.

Editor was Marc Bechtold.

Visual effects were developed at Nozon.

Music is ‘Feeling hot hot hot’ by Massive Music.

Sound was designed and arranged by Earforce, Amsterdam.

Man with acupuncture needles looks out window

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Location Netherlands Netherlands

3 Responses to Centraal Beheer Acupuncture

  1. Carl Bartecchi says:

    Great,
    Acupuncture is quackery at it’s best

  2. suresh says:

    can increase height by Acupuncture therapy?

  3. Camilo Estrada says:

    I live in China, we have no youtube here. Is any other site where I cn watch it? Or, can someone download it and send it to me to cestradag@hotmail.com please?
    I am a teacher and I am really interested in this kind of materials. Thanks a lot
    Camilo

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