Centraal Beheer Achmea, an insurance company based in Apeldoorn, The Netherlands, won a Bronze Lion at Cannes International Advertising Festival 2007 with ‘Acupuncture’ (Accupunctuur), part of of “Let’s Call Apeldoorn” campaign. The fifteeen-year-long campaign, developed at DDB Amsterdam, has produced a number of award-winning commercials. Centraal Beheer Achmea currently hosts 44 television advertisments from the last fifteen years. A man seeks acupuncture treatment but discovers he’s in a very vulnerable situation when the building catches fire…
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The Centraal Beheer Acupuncture ad was developed at DDB Amsterdam by creatives Dylan De Backer, Joris Kuijpers, Andre Dammers, agency producer Vanessa Janssen, account supervisor Herberth Samsom.
Editor was Marc Bechtold.
Visual effects were developed at Nozon.
Music is ‘Feeling hot hot hot’ by Massive Music.
Sound was designed and arranged by Earforce, Amsterdam.