Carsguide Choice Is Everything

Carsguide.com.au, the Australian online second hand and new cars review site, has an advertising campaign promoting the best finds of all time as seen in the choices of Knight Rider, Dr Emmett Brown of Back To The Future, and Mr T of the A Team. Back in the 1980’s, the real heroes of TV were the cars. But where did they find these ingenious machines, each one virtually uncrashable, undentable and uncatchable? This latest print campaign would suggest they found them on CARSguide.com.au.

Transam chosen in Carsguide.com.au print ad


Each of the three print ads shows a different guy comparing three similar cars on CARSguide.com.au. Even though we can guess which vehicle each one will select, they are clearly spoilt for choice at their moment of decision.

Delorean chosen in Carsguide.com.au print ad

GMC van chosen in Carsguide.com.au print ad

Credits

The Carsguide campaign was developed at Cummins and Partners, Melbourne, by creative director James Procter, art director Carolyn Davis, copywriter Matthew Page, photographer Stuart Crossett and retoucher Peter Roberts.

  • http://www.mhdesign.co.nz Mike Henden

    Saw the original ‘Back the Future’ last night, did a quick search on the web and came across the Carsguide DeLorean ad. What a brilliant piece of subtlety! I think the best part is that the only text that appears on the ad is the caption ‘Choice is Everything’ and the web address. How often can you sell a client an ad that doesn’t even have a headline!