Carlton Draught’s sponsorship of Australia’s Friday Night Footy is highlighted in this series of classic moments in commentary. This is Deja Vu All Over Again – a quote by baseballer Yogi Berra. If he gets this there’s no telling what the score will be – George Hamilton referring to the Swedish free kick in the Football World Cup. They can see the carrot at the end of the tunnel – a reference to a quote by English footballer Stuart Pearce.
The Friday Night Footy campaign was developed at George Patterson Y&R, Melbourne, Australia, by creative director Ben Coulson, copywriter Peter Hibberd, art director Julian Schreiber, and photographer Matt Hoyle.