CareerBuilder.com is changing tack in advertising focus this year, moving away from the chimpanzees featured in 2005 and 2006. A new set of 30 second TV advertisements will start this week in which CareerBuilder.com says goodbye to the apes of Yeknom and encourages viewers to look out for the new series to be launched with two spots at the Super Bowl on February 4.
Click on the image below to play the video in YouTube
It’s a Jungle Out There
The new theme, “It’s a Jungle Out There”, will be played out in five TV spots providing a humorous take on the frustrations of the work environment. Workers face torture from their bosses, are encouraged to fight each other for promotion, and struggle with unsafe work environments. There is an alternative, says Careerbuilder.com.
The Careerbuilder.com campaign was developed at Cramer-Krasselt, Chicago, by chief creative officer Marshall Ross, creative director Pat Hanna, senior copywriter Rick Hammann, copywriter Bill Dow, senior art director Matt Spett, art director Justin Bucktrout, executive producer Sergio Lopez and line producer Ben Latimer.