French television channel Canalsat launched its support of the French in the Rugby World Cup with this humorous office video, “Rugby”, in August 2007. At the offices of Canalsat a courier with crash helmet arrives in the lift. As he walks through the office door, package in hand, he’s tackled by office staff. The parcel changes hands several times as the courier makes his way through the floor (literally). Finally he regains the package long enough to get its recipient to sign for it. The voice over is accompanied by the opening riff from the Rakes track, Open Book.
The Rugby spot was developed at BETC Euro RSCG, Paris, by creative directors Stéphane Xiberras, Sophie Anduze, art director Raphaël Halin, copywriter Benjamin Sanial and agency producer David Green, with account managers Raphaël de Andréis, Xavier Royaux, Muriel Benitah, Christophe Neyret, Marie-Laure de Gasté.
Post Production was done by Laure Denizot. Editor was Benjamin Sanial.