Cadbury Gorilla Plays Drums For Phil Collins

Cadbury UK has launched an online advertisement, featuring a gorilla drumming to the music of Phil Collins. The 90 second clip involves an actor (Garon Michael) in a gorilla suit, preparing mentally for engaging with Phil Collins song, In The Air Tonight and points people to a web site, A Glass And A Half Full Productions. The ad is designed purely for viral entertainment value, and to raise awareness of the Cadbury glass and a half logo.

Gorilla drumming in Cadbury viral ad


The Gorilla spot was developed at Fallon, London, by executive creative director Richard Flintham, creative director/copywriter/art director Juan Cabral and agency producer Nicky Barnes,

Filming was shot by Juan Cabral via production company Blink, director of photography Daniel Bronks and producer Matthew Fone.

Post production was done at Moving Pictures Company. Editor was Jo Guest. Sound was designed and arranged by Parv Thind at Wave Studios, London.

The gorilla costume was developed at Stan Winston Studio.

Lyrics for In The Air Tonight

In The Air Tonight was Phil Collins’ first single, from his album Face Value.

I can feel it coming in the air tonight, oh lord
I’ve been waiting for this moment, all my life, oh lord
Can you feel it coming in the air tonight, oh lord, oh lord

Well, if you told me you were drowning
I would not lend a hand
Ive seen your face before my friend
But I don’t know if you know who I am
Well, I was there and I saw what you did
I saw it with my own two eyes
So you can wipe off the grin, I know where you’ve been
Its all been a pack of lies

And I can feel it coming in the air tonight, oh lord
I’ve been waiting for this moment for all my life, oh lord
I can feel it in the air tonight, oh lord, oh lord
And I’ve been waiting for this moment all my life, oh lord, oh lord

Well I remember, I remember don’t worry
How could I ever forget, its the first time, the last time we ever met
But I know the reason why you keep your silence up, no you dont fool me
The hurt doesn’t show; but the pain still grows
Its no stranger to you or me

And I can feel it coming in the air tonight, oh lord…

Cadbury Gorilla Remixes

Total Eclipse of the Heart sung by Bonnie Tyler, Smoke on the Water by Deep Purple, Lithium by Nirvana. (Thanks to Spinning Around and Adliterate)

Click on the image below to play the Bonnie Tyler remix video in YouTube

Click on the image below to play the Smoke on the Water remix video in YouTube

Click on the image below to play the Nirvana remix video in YouTube


Cadbury Gorilla was named most popular TV UK advert of the year at The ad has gone on to win numerous awards, including the Epica d’Or for Film 2007, Grand Cristal at Festival de la Publicite de Meribel, Gold at the British Television Advertising Awards 2008, Gold at the Advertising Creative Circle Awards 2008,. Gold at the Inernational ANDY Awards, Black and Yellow Pencils at the D&D Awards 2008, Gold at the Clio Awards 2008, Bronze at the One Show 2008, the FAB Award 2008, Grand Prix Film Lion at Cannes International Advertising Festival 2008.

  • Alan and Cath

    This has to be one of the greatest ads we have ever seen . Study the clip , watch the Gorilla snarl at the camera when it gets too close ………..this ad is pure genius

  • Charlie

    Just the best advert in years – all the better for confusing my girlfriend

  • darrien

    its my favrite ad my favorite animal playin da instroment i love best awsome xx

  • Debbie

    The absolute best advert. I have seen on TV in ages. I love it..I Love Phil Collins & I love Cadbury chocolate. I love making fun of my partner who actually thought it was a real gorilla OR computer generated. The first time I have this was a week ago. Way to go…

  • deadthevideo

    I read somewhere that the gorilla suit was desighed at Stan Winston Studios. If this is true, it wouldn’t be surprising. The great man himself, who died a few weeks ago, also did the gorilla designs for the 1995 film ‘Congo’.

  • bah

    seriously…? What about something that doesn’t rely on stupid special effects or costumes and just relies on intelligence creativity and wit…this is truly an example of poor advertisting and considering I grew up with an art director who won many many awards I think I have an idea about whats good and whats pointless…this is pointless. I hate cadburys more now for this ad…go look at the audi ad where they pulled apart a car and orchestrated a whole mouse trap arrangement…and it was done without any special effects…sheesh

  • timmy tim

    I hate Cadburys for a load of reasons – greenwashing us and jumping on the fairtrade bandwagon using hydrogenated vegetable fats and perhaps not giving us what we thought we were getting – its an engineered danger to your dental sustainablility and potentially dangerous to your immune system – ask an orang utang what she or he thinks of having their lives destroyed so some overweight western kids can rot their teeth. AND moving employment out of the country.

    That is just for starters.