Cadbury UK has launched an online advertisement, featuring a gorilla drumming to the music of Phil Collins. The 90 second clip involves an actor (Garon Michael) in a gorilla suit, preparing mentally for engaging with Phil Collins song, In The Air Tonight and points people to a web site, A Glass And A Half Full Productions. The ad is designed purely for viral entertainment value, and to raise awareness of the Cadbury glass and a half logo.
Click on the image below to play the video in YouTube (HD)
The Gorilla spot was developed at Fallon, London, by executive creative director Richard Flintham, creative director/copywriter/art director Juan Cabral and agency producer Nicky Barnes,
Filming was shot by Juan Cabral via production company Blink, director of photography Dan Bronks and producer Matthew Fone.
The gorilla costume was developed at Stan Winston Studio.
Lyrics for In The Air Tonight
In The Air Tonight was Phil Collins’ first single, from his album Face Value.
I can feel it coming in the air tonight, oh lord
I’ve been waiting for this moment, all my life, oh lord
Can you feel it coming in the air tonight, oh lord, oh lord
Well, if you told me you were drowning
I would not lend a hand
Ive seen your face before my friend
But I don’t know if you know who I am
Well, I was there and I saw what you did
I saw it with my own two eyes
So you can wipe off the grin, I know where you’ve been
Its all been a pack of lies
And I can feel it coming in the air tonight, oh lord
I’ve been waiting for this moment for all my life, oh lord
I can feel it in the air tonight, oh lord, oh lord
And I’ve been waiting for this moment all my life, oh lord, oh lord
Well I remember, I remember don’t worry
How could I ever forget, its the first time, the last time we ever met
But I know the reason why you keep your silence up, no you dont fool me
The hurt doesn’t show; but the pain still grows
Its no stranger to you or me
And I can feel it coming in the air tonight, oh lord…
Cadbury Gorilla Remixes
Click on the image below to play the Bonnie Tyler remix video in YouTube
Click on the image below to play the Smoke on the Water remix video in YouTube
Click on the image below to play the Nirvana remix video in YouTube
Cadbury Gorilla was named most popular TV UK advert of the year at tellyads.com. The ad has gone on to win numerous awards, including the Epica d’Or for Film 2007, Grand Cristal at Festival de la Publicite de Meribel, Gold at the British Television Advertising Awards 2008, Gold at the Advertising Creative Circle Awards 2008,. Gold at the Inernational ANDY Awards, Black and Yellow Pencils at the D&D Awards 2008, Gold at the Clio Awards 2008, Bronze at the One Show 2008, the FAB Award 2008, Grand Prix Film Lion at Cannes International Advertising Festival 2008.