Buy Kiwi Made says Driver Robot

New Zealand’s Ministry of Economic Development has launched a TV advertisement featuring NZ media star Oliver Driver to promote the Buy Kiwi Made campaign. Driver appears as the head of a robot in the middle of assembly. “There are plenty of things in good old Aotearoa that we’ve got to be proud of. But frankly we do go on about them a bit. But those boats. Some clever Kiwis actually made the boats. And boats aren’t all we’re good at making. There are super clever people in New Zealand who make all sorts of neat stuff. You’d be surprised. Some stuff you’d never see because it goes straight off overseas. But there are plenty of brilliant Kiwi made goods that just go by truck to your local shops. (Careful guys!) And because we make them here we’re making jobs. And we’re making money. All we have to do is make an effort. If you buy Kiwi we’ve got it made!”

Buy Kiwi Made Robot

Click on the image below to play the video.


The Buy Kiwi Made advertising campaign was developed at M&C Saatchi, Auckland, by account director Greg Forsythe, executive creative director Oliver Maisey, creative Paul Taylor and agency producer Terry Slade-Baker.

Filming was shot by director Josh Frizzell via Curious Film, Auckland, with producer Matt Noonan, director of photography John Toon, production designer Iain Aitken and editor David Coulson. The film shoot took place at Kiwi wine manufacturers, Villa Maria Estate. The exterior countryside shot is Tawawera Road in Parakai, looking north towards the Kaipara Harbour.

Iain & Josh worked with Andrew Turney at Auckland’s Gyro constuctivists on the design of the torso.

Visual effects were developed at Oktobor, Auckland, by VFX producer Steen Bech, 3D artists/animators Sullivan, Craig Speakman, Dale Hobson, Craig Baxter, lead Inferno artist Stefan Coory, Flame support Lakshman Anandanayagam.

Music is “I Wrote This Song For You”, written and performed by SJD (Sean James Donnelly), Auckland.

Sound was mixed at Digital Post, Auckland.

NZ Made Boxes

Buy Kiwi and We'll Be Made

Buy Kiwi Made Robot in box