International stroller manufacturer Bugaboo has just launched the Bugaboo Bee, timed to coincide with the launch of the animated Jerry Seinfeld Bee Movie. The Bugaboo Bee is a compact, lightweight and foldable stroller with a “baby nest” for infants and a reversible seat for older children. The 2:30 minute TV ad presents actors portraying four fathers in an energetic demonstration of the stroller in a style reminiscent of a Broadway musical film.
Click on the image below to play the video in YouTube
The commercial was presented on the electronic billboard on the Reuters headquarters building in Time Square, is being made available on DVD for purchasers of the Bugaboo, and is being spread online at Bugaboo and channels such as YouTube.
The Bugaboo Bee Movie concept was developed at 72andSunny, Los Angeles. Filming was shot by director Vince Marcello, via Tempered Entertainment. Music is inspired by Flight of the Bumblebee, written by Rimsky-Korsakov for his opera The Tale of Tsar Saltan.