Bugaboo Bee Movie

International stroller manufacturer Bugaboo has just launched the Bugaboo Bee, timed to coincide with the launch of the animated Jerry Seinfeld Bee Movie. The Bugaboo Bee is a compact, lightweight and foldable stroller with a “baby nest” for infants and a reversible seat for older children. The 2:30 minute TV ad presents actors portraying four fathers in an energetic demonstration of the stroller in a style reminiscent of a Broadway musical film.

Bugaboo Dancers

The commercial, presented on the electronic billboard on the Reuters headquarters building in Time Square, is being made available on DVD for purchasers of the Bugaboo, and is being spread online at Bugaboo and channels such as YouTube.


The Bugaboo Bee Movie concept was developed at 72andSunny, Los Angeles, by creative director John Boiler, copywriter Betsy Decker, art director Robert Nakata, agency producers Sam Baerwald and Juliet Diamond, account supervisor John McGonigle.

Filming was shot by director Vince Marcello, via Tempered Entertainment with producer Ben Wilkins, director of photography Brian McAward, and choreographer Lance MacDonald, choreographer of “Scrubs” television show. Editor was Ken LaMer at Dragon Slayer and Union Editorial.

Music, produced at Ten Music, is inspired by Flight of the Bumblebee, written by Rimsky-Korsakov for his opera The Tale of Tsar Saltan.