Budweiser Select Holographic Football is Just A Game

Jay-Z and Don Shula play front and center in Budweiser Select‘s TV ad launched at the Super Bowl 2007. Jay-Z the hip hop artist faces the former Miami Dolphins coach over a holographic game console. “Your move coach”. “33C”, the ad begins…

Jay Z ponders his next move in Budweiser Select Holographic Football TV ad

Click on the image below to play the Holographic Football video.

The Budweiser Select brand was launched nationally in the United States in February 2005. Jay Z’s emergence as Budweiser co-brand director in October 2006 coincided with the release of his album, Kingdom Come.

Jay-Z - Kingdom Come


The Bud Select Holographic Football game was developed at advertising agency Cannonball, St Louis, by chief creative officer Steve Hunt, creative director Mike Binnette, senior art director Joe Bishop, producer Kent Kwiatt, and account executive Bob Fishbeck.

Don Shula ponders his next move in Budweiser Select Holographic Football TV ad

Filming was directed by Mathew Cullen and Grady Hall via Motion Theory, with director of photography Jack Green, producer Scott Gemmell, and executive producer Javier Jimenez.

Post production was also done at Motion Theory, by art director Kaan Atilla, VFX supervisor Nick Losq, VFX producer Matt Winkel, and editor Mark Hoffman. Compositing/finishing was done at one of Motion Theory’s companies, 1.1 VFX, by lead compositor Danny Yoon, with additional compositing by Matt Motal and Kevin Prendiville.