Jay-Z and Don Shula play front and center in Budweiser Select‘s TV ad launched at the Super Bowl 2007. Jay-Z the hip hop artist faces the former Miami Dolphins coach over a holographic game console. “Your move coach”. “33C”, the ad begins…
Click on the image below to play the Holographic Football video in YouTube (HD)
The Budweiser Select brand was launched nationally in the United States in February 2005. Jay Z’s emergence as Budweiser co-brand director in October 2006 coincided with the release of his album, Kingdom Come.
The Bud Select Holographic Football game was developed at advertising agency Cannonball, St Louis, by chief creative officer Steve Hunt, creative director Mike Binnette, senior art director Joe Bishop, producer Kent Kwiatt, and account executive Bob Fishbeck.
Post production was also done at Motion Theory, by art director Kaan Atilla, VFX supervisor Nick Losq, VFX producer Matt Winkel, and editor Mark Hoffman. Compositing/finishing was done at one of Motion Theory’s companies, 1.1 VFX, by lead compositor Danny Yoon, with additional compositing by Matt Motal and Kevin Prendiville.