Budweiser Damsel in Wellington

Budweiser’s Damsel TV ad, released in February 2007, shows three different ways to answer the call for a Budweiser. The ad begins with a high pitched scream. Three men respond to the call. One begins at Wellington Railway Station, making his way through the city on a luggage cart. Another begins at Frank Kitts Park on Jervois Quay abandoning his two tourists on a horse-drawn buggy, riding two horses through the city. The third, dining at The Tupelo, jumps through the eating places of Wellington, finally landing on the back of a bicycle cart. They all arrive together at The Establishment in Courtenay Place to find the ‘damsel’ at a bar, ready for a Budweiser.

Photographer hears the call for a Budweiser

Click on the image below to play the video.


The Budwesier Damsel ad was made for Budweiser Ireland by DDB London

Filming was shot by director Mike Maguire via Independent Films, London, with director of photography Robert Richardson.

Filming was edited by Tim Thornton-Allan, Marshall Street Editors.

Marketing director for Budweiser Ireland, Jonnie Cahill, said that Wellington was chosen as the location because of the city’s “can-do attitude and international feel”. “The ad’s meant to be set in a nondescript international city of the likes of Boston, New York, Melbourne or Dublin,” he said. “As it’s winter in the northern hemisphere, we looked at locations all around Australia and New Zealand, and Wellington came out on top.”

Horses and cart in Budweiser TV ad

Diner catches ride to get to his Budweiser