Bud Light Rock Paper Scissors

Budweiser‘s 2007 Super Bowl Bud Light spot, Rock Paper Scissors, was the favourite commercial this year, according to ADBOWL® (www.ADBOWL.com), the real-time advertising ranking website for consumers developed by McKee Wallwork Cleveland in partnership with Rassai Interactive.

Two men go for a Bud Light at the same time

In the 30 second ad two men meet up at an ice bucket at a party. They each reach for the last Bud Light at the same time. “OK now what?” “Rock, Paper, Scissors for it?” “OK that’s fair. On three?” They count, “One, two, three.” What happens next is stunning… Click on the image below to play the video.


The 30 second TV ad was developed at DDB Chicago by group creative director mark Gross, managing director/creative Paul Tilley, creative director Dan Fietsam, art directors John Baker, Anne Bioty, copywriter Joe Sgro and producer Will St. Clair.

Filming was shot by director Tom Routson via Tool of North America with director of photography Mark Plummer.

Editor was David Brixton at Whitehouse Post and Filmworkers Club.

If you’re over 21 and can give a USA postcode, you can see more of Bud’s campaign at www.bud.tv