Bud Light Rock Paper Scissors

Budweiser’s 2007 Super Bowl Bud Light spot, Rock Paper Scissors, was the favourite commercial this year, according to ADBOWL® (www.ADBOWL.com), the real-time advertising ranking website for consumers developed by McKee Wallwork Cleveland in partnership with Rassai Interactive.

Two men go for a Bud Light at the same time

In the 30 second ad two men meet up at an ice bucket at a party. They each reach for the last Bud Light at the same time.

“OK now what?” “Rock, Paper, Scissors for it?” “OK that’s fair. On three?” They count, “One, two, three.”

What happens next is stunning…

Click on the image below to play the video in YouTube

The 30 second TV ad was developed at DDB Chicago.

If you’re over 21 and can give a USA postcode, you can see more of Bud’s campaign at www.bud.tv

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This entry was posted on Monday, February 5th, 2007 at 5:24 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can skip to the end and leave a response. Pinging is currently not allowed.