Bud Light is carried by axe-wielding and chainsaw-holding hitchhikers in this year’s Super Bowl TV ad for Anheuser-Busch. In what could be a shot from The Twilight Zone a couple drive through the dusk, the woman reading her map. “What are you doing?”, she asks as he slows down. “Shall we pick him up? He has Bud Light!”, he says. “He has an axe!”, she says. “But he has Bud Light!” “And an axe!” “I’m sure there’s a reason for it…”
The hitchhiker appears to have a reason for carrying an axe. But he’s not too sure about picking up the chain-saw-carrying hitchhiker.
Click on the image below to play the video in YouTube
The Bud Light Hitchhiker ad was developed for Anheuser Busch at DDB Chicago, by managing director/creative Paul Tilley, senior vice president/group creative director Mark Gross, creative director Dan Fietsam, art director Laddie Peterson, copywriter Matt Arnold and executive producer Will St. Clair.
Sound and music were designed at Scandal Music.
Production business manager was Ellen O’Donnell.