Brylcreem Effortless Winner

Brylcreem UK have produced the winning entry in the Effortless competition, featuring the juggling skills of Sam Veale. Brylcreem used a MySpace site to recruit their next star, asking UK men to send in their clips of effortlessly executed tricks. Sam won with his demo video, which included flicking an apple under his arm to land perfectly in a fruit bowl and catapulting ice cubes into a glass.

Screenshot from Brylcreem Effortless ad

Click on the image below to play the video in YouTube


The Brylcreem Effortless campaign was developed at WCRS, London, by creative directors Yan Elliott and Luke Williamson, art director Oli Beale, copywriter Tori Flower and agency producer Lesley Williams.

Filming was directed by Fredrik Bond via Sonny, London, with producer Ran Holst and director of photography Ben Seresin.

Post-production was done at The Mill, London. Editors were Patric Ryan and Tim Thornton-Allan at Marshall Street Editors, London.

For music backing Brylcreem chose the track, Old Man Marley, by Scottish Indie band B Raymond and the Voicettes.

See behind the scenes in the Making Of Video at the Brylcreem YouTube channel…

Click on the image below to play the video in YouTube