French television channel Canal+ last month began to promote the benefits of its movie selection by retelling the story of Brokeback Mountain – through the eyes of a person who’s never seen the movie. In the same vein as the March of the Emperors ad, the spot has one woman telling the story to another. We the viewers are allowed the privilege of seeing Brokeback Mountain through the listener’s eyes – as a roller coaster theme park rather than a remote sheep ranch.
“I saw this brilliant film on Canal Plus: “Brokeback Mountain”. You know, it’s a story about two cowboys… who get work herding sheep. And so they take them to Brokeback Mountain. And then, you know what? They fall in love. Then one day there’s a really horrible accident. And it’s just so sad. Because, in fact the real story of Brokeback Mountain is that they met up there… to live out their secret love.”
The tagline: “Il y a tant de films qui meritent d’etre vus.” (There are so many movies which deserve to be seen.)
Click on the image below to play the video in YouTube
The Brokeback Mountain ad was developed at BETC Euro RSCG, Paris, by creative director Stéphane Xiberras, agency supervisors Raphaël de Andreis, Camille Raymond and Agathe Guerrier, and agency producer David Green.
Visual effects were developed at BUF Compagnie, Paris.