Breast Cancer Alarm System

Hong Kong Cancer Fund, in its October 2006 breast cancer awareness campaign, urged women to take breast cancer seriously. “Until your breasts come with an alarm system, check regularly”. The print advertisement links to Pink Revolution, an online fund-raising and educational campaign for breast cancer care.

Breast Alarm System


The print advertising campaign was developed at Eight Partnership, Hong Kong by Christ Kyme, Lorraine Liu, Stanley Wong, James Chan, Rico Poon and Chris Kyme.