Breakfast at McDonalds Sunrise in Australia


McDonalds Australia
has a set of posters promoting the breakfast period of 6 am to 10.30 am, morphing the golden arches into the sun’s appearance at dawn. Auckland photographer Mat Baker has captured three incredible moments, with the sun peeking over the top of a house roof, a city bus and a rail bridge.

McDonalds breakfast print advertisement featuring sunrise over house


McDonalds breakfast print advertisement featuring sunrise over bus in city

McDonalds breakfast print advertisement featuring sunrise over rail bridge

Credits

The sunrise campaign was developed at DDB, Australia by executive creative director Matt Eastwood, deputy creative director Steve Back, creatives Ant & Alex, with photographer Mat Baker, retoucher Dennis Monk and typographer Jason Young. Account Handler was Michael Godwin.