Breakfast at McDonalds Sunrise in Australia
McDonalds Australia has a set of posters promoting the breakfast period of 6 am to 10.30 am, morphing the golden arches into the sun’s appearance at dawn. Auckland photographer Mat Baker has captured three incredible moments, with the sun peeking over the top of a house roof, a city bus and a rail bridge.
The sunrise campaign was developed at DDB, Australia by executive creative director Matt Eastwood, deputy creative director Steve Back, creatives Ant & Alex, with photographer Mat Baker, retoucher Dennis Monk and typographer Jason Young. Account Handler was Michael Godwin.