The Inspiration Room

Breakfast at McDonalds Sunrise in Australia

McDonalds Australia has a set of posters promoting the breakfast period of 6 am to 10.30 am, morphing the golden arches into the sun’s appearance at dawn. Auckland photographer Mat Baker has captured three incredible moments, with the sun peeking over the top of a house roof, a city bus and a rail bridge.

Credits

The sunrise campaign was developed at DDB, Australia by executive creative director Matt Eastwood, deputy creative director Steve Back, creatives Ant & Alex, with photographer Mat Baker, retoucher Dennis Monk and typographer Jason Young. Account Handler was Michael Godwin.

via Advertising Goodness and Ads of the World

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This entry was posted on Friday, April 27th, 2007 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Sydney, Mat Baker, McDonalds

Posted in Inspiration, Print Press Posters Billboards

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1. Down Under Shortlisted at Cannes 2008 » Online Print Found and Reviewed at Duncan’s TV says:

   June 23, 2008 at 10:51 am

   [...] – JWT Sydney Sanyo XACTI CG9 Digital Camcorder – Matches – Saatchi & Saatchi NZ, Auckland McDonald’s Breakfast – Bus, Train, House – DDB Sydney Tourism Western Australia – Tourism WAVE – Marketforce West Perth Hasbro Tonka Toys – [...]

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