Bonds Kaleidoscope Girls in Underwear

Australian clothing manufacturer Bonds, (Pacific Brands), has launched ‘Kaleidoscope’, a TV ad featuring young women wearing the latest summer range of colourful womens underwear. Young female dancers rave to the funk sounds of ‘Marina Gasolina’, a track by Brazilian group Bonde Do Role.

Bonds Kaleidoscope TV ad

Click on the image below to play the Bonds Kaleidoscope video in YouTube


The Kaleidoscope ad was developed at The Campaign Palace by creative director Georgia Arnott, copywriter Rupert Taylor, art director Kirsty Gavin, group account director Sasha Firth, account director Melissa Gill, and agency producer Karen Bryson.

Filming was directed by Alex Smith via Boomerang Productions, with director of photography Geoffrey Hall, producer Celina Janjic and choreographer Leah Howard.

Editor was Simon Njoo at Guillotine. Post production was done at The LaB, Sydney.

Dancers rest at the end of the Bonds Kaleidoscope ad

  • ken

    i like to know for the bond kaleidoscope commercial what is all the dancers name, i particularly like the one that is left in the circle in the end she spins around and laugh what her name especially, i look all over the net and there is no mention of the names of the dancer well only one gemma ward.
    please email me at kienly11 at when u have the answer thank u

  • sara

    hii ken i think her name is Lauren Short!

  • Thanks for that Ursie. Have fixed it up in the post.

  • ursie

    guess what! the title of the song is mariNa gasolina, NOT maria gasolina. i just found out as i was unable to download it with ‘maria gasolina’ as the name, so yeahh. :/

  • vincent

    whats the song in it coz i like it. pLz some1 tell me u can email me my email adress is Vincentmarsicovetere at

  • Jessie..

    What is the song played during this add?
    The latest add, please e-mail me.
    peace outxx

  • Em and Mim

    Hey The song is…..
    Marina Gasolina by Bonde de role
    hope that helps!!!
    from em and mim

  • O.G.

    Dis anyone see Media Watch 11/11/07? There was another ad for the Bonds Kaleidoscope range which was banned after a while for poor lyrics: the same song, it was Marina Gasolina. Also featured ‘good choreography’.

  • jessica

    i loveee these undiesss.
    i got a pair the black nd fluro green nd then i wore them to sko0l
    nd i was showing ppl all day

  • johnny

    haha i was in this ad, and gemma ward most certainly was not… whoever said that is a dirty rotten liar.

  • tuff josh

    wat is the lyrics mean i dont speak spanish or portarican

  • Baby Wear Online

    What a campaign 🙂 Look funny going back now.. Go Bonds!! Baby