Bonds Kaleidoscope Girls in Underwear

Australian clothing manufacturer Bonds, (Pacific Brands), has launched ‘Kaleidoscope’, a TV ad featuring young women wearing the latest summer range of colourful womens underwear. Young female dancers rave to the funk sounds of ‘Marina Gasolina’, a track by Brazilian group Bonde Do Role.

Bonds Kaleidoscope TV ad

Click on the image below to play the Bonds Kaleidoscope video.


The Kaleidoscope ad was developed at The Campaign Palace by creative director Georgia Arnott, copywriter Rupert Taylor, art director Kirsty Gavin, group account director Sasha Firth, account director Melissa Gill, and agency producer Karen Bryson.

Filming was directed by Alex Smith via Boomerang Productions, with director of photography Geoffrey Hall, producer Celina Janjic and choreographer Leah Howard.

Editor was Simon Njoo at Guillotine. Post production was done at The LaB, Sydney.

Dancers rest at the end of the Bonds Kaleidoscope ad