Bonds Hoodies Heartstopper

Bonds is promoting its new range of Hoodies with a television ad using the Emiliana Torrini song, “Heart Stopper”. A teenage girl and boy set off from different points, each dressed in clothes from the Bonds Hoodies range. When they meet each other they embrace, using their hoods for privacy.

Girl in Hoodies TV Ad


Click on the image below to play the video in YouTube

Credits

The Hoodies TV ad was developed at The Campaign Palace, Sydney, by creative director Georgia Arnott, art director Madeline Smith, copywriter Jen Speirs and agency producer Meredyth Judd.

Georgia Arnott said the Hoodies TV execution neatly captured the notion of creating your personal space: “Depending on where you are in life, you use that personal space differently. There is an energy and excitement as we see two young people running, yet we’re not sure where they’re going. It’s not until we reach the end of the ad that we see their destination was each other. And the Hoodie gives them the personal space to share an intimate moment.”

Filming was directed by Noah Marshall via The Sweet Shop with producer Tony Wyman and director of photography Ian McCarroll.

Editor was Tim Mauger.

The ad attracted a number of complaints to the Australian Advertising Standards Board, based on concerns about the intimacy shared by the couple. The complaints were not upheld by the Board.

Couple meet in Hoodies TV Ad

Lyrics for Heart Stopper

from the album, Fisherman’s Woman.
Emiliana Torrini MySpace

You said I began
This messy state of love affair
And I drink too much and smoke too fast
And this city’s cleared my innocence

Coffee is pouring out my ears
It’s the only thing they have in here
And my heart stops beating

And when it stops it stops
My heart stopped beating
And when it stops it stops
My heart stopped beating

Number tree still on my plate
I heard the trains are running late
And I laugh out loud
My life is a mess
I have gone too far
In my lifelessness

Another coffee it’s on the house
The poor girl look is on the owners spouse
And my heart stopped beating

And when it stops it stops
My heart stopped beating
And when it stops it stops
My heart stopped beating

Outside your house
To make a scene
In my head you grabbed me passionately
But the lights are out
And in an hour I walked on home
In the pouring shower
Lost my keys in front of me
My neighbor’s smile he’s handing me
The blackest coffee you will ever see

And my hearts stopped beating

And when it stops it stops
My heart stopped beating
And when it stops it stops
My heart stopped beating

  • bonbon

    the girls ugly

  • Hev

    love the song!!!!.. cool ad!

  • katala

    omg i love this song! i think the add is really sweet as well :)
    xx