Pure Blonde Beer in Brewtopia

Fosters in Australia is promoting low carb full strength beer, Pure Blonde, with a campaign focusing on Brewtopia, the place of Utopia far purer than yours. The ad opens with lion cubs, puppies, lambs and doves, frolicking in a place inhabited by blondes and blonds. The peace is disturbed by a truck driven by a slob…

Scenery from Pure Blonde TV Ad


The Pure Blonde Brewtopia campaign was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative director/art director Cameron Hoelter, creative director/copwriter Emma Hill, and agency producer Roz Ruwhiu.

Filming was shot by Paul Middleditch via Plaza Films with director of photography Michael Wood and producer Peter Masterton.

Post production was produced by Angus Wilson at Animal Logic. Editor was Peter Whitmore, The Editors.

Sound was designed by Simon Lister via Nylon Studios. Music was the responsibility of Karl Richter at Level Two Music.

Blond men and women hit by mud from truck

Music is the 1990 track “Cherry Pie” by glam metal band Warrant.

Lyrics for Cherry Pie

She’s my cherry pie
Cool drink of water
Such a sweet surprise
Tastes so good
Make a grown man cry
Sweet Cherry Pie
Heh Heh
Well swinging on the front porch
Swinging on the lawn
Swinging where we want
Cause there ain’t nobody home
Swingin’ to the left and
Swingin’ to the right…