Pure Blonde Beer in Brewtopia

Fosters in Australia is promoting low carb full strength beer, Pure Blonde, with a campaign focusing on Brewtopia, the place of Utopia far purer than yours. The ad opens with lion cubs, puppies, lambs and doves, frolicking in a place inhabited by blondes and blonds. The peace is disturbed by a truck driven by a slob…

Scenery from Pure Blonde TV Ad


The Pure Blonde Brewtopia campaign was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative director/art director Cameron Hoelter, creative director/copwriter Emma Hill, and agency producer Roz Ruwhiu.

Filming was shot by Paul Middleditch via Plaza Films with director of photography Michael Wood and producer Peter Masterton.

Post production was produced by Angus Wilson at Animal Logic. Editor was Peter Whitmore, The Editors.

Sound was designed by Simon Lister via Nylon Studios. Music was the responsibility of Karl Richter at Level Two Music.

Blond men and women hit by mud from truck

Music is the 1990 track “Cherry Pie” by glam metal band Warrant.

Lyrics for Cherry Pie

She’s my cherry pie
Cool drink of water
Such a sweet surprise
Tastes so good
Make a grown man cry
Sweet Cherry Pie
Heh Heh
Well swinging on the front porch
Swinging on the lawn
Swinging where we want
Cause there ain’t nobody home
Swingin’ to the left and
Swingin’ to the right…

  • deadthevideo

    This sort of ad would not be allowed here in Northern Ireland. There are rules of taste and decency which all advertising agencies here in Northern Ireland and the rest of the UK must adhere to in relation to the sales of alcoholic beverages. One of those rules restricts advertisers from featuring trucks and other forms of transport in alcohol ads as it could be seen to be glorifying drink driving and therefore making it seem socially acceptable.

  • Sasha Cox

    hey dudes, wicked ad.
    Just a question, do you think there are any ethical concerns regarding this ad?
    Considering it is aimed at less intelligent people?
    Give me sme advice for an assignnment i am undergoing.

  • Mike

    Get me some of this beer to America. Sounds wunderbar & I’d try it in a heartbeat….
    70% less carbohydrates than a regular beer, so less filling & seemingly more drunk off less beer with a refreshing, light taste. Its claimed to be the fastest growing packaged regular beer brand in Australia & big hit with beer lovers there. They also say 94% of people who try Pure Blonde will buy it again.

    Unfortunately it would take a lot of balls to come out with a commercial like that in America. It sells it hands down to me, then again I only date blondes too.
    Here you would have MSNBC, UJC, NAACP & the liberal agenda here all up your @$$ because you sound like Hitler… a blonde place that’s much purer than your place…
    I see nothing wrong with the commercial personally, I’m just saying it sadly would never be seen here. I’m fed up with the jewish liberal state in america. They control too much for anyone’s good including their own.

    Try looking up “AMERICAN CHRISTIANS” & “AMERICAN JEWS” separately on wikipedia. +(

  • Love the blonde…