Bud Light is protected by two white Pomeranians in a humorous TV ad released in September 2007. “Beware of the Dogs” features a man who chooses to ignore said warning written on a six-pack of Bud Light in his buddy’s fridge. The moment he grabs a bottle, two white Pomeranians (or American Eskimo Spitz as in the comment below) yap like crazy and follow him everywhere – barking from the conference table as he tries to make a presentation at work, staring through the shower door at him, and yapping as he tries to sleep. He finally shows up at his friend’s door with a six-pack and pleads, “Call ‘em off.” The two pooches get a seal of approval from their owner with a “Nice work, boys.”
Click on the image below to play the video in YouTube
The “Beware of the Dogs” spot was developed for Anheuser-Busch at DDB Chicago by creative directors Chuck Rachford and Chris Roe, art director John Baker, copywriter Jason Gorman, executive producer Will St. Clair and producer Kate Hildebrant.
Editing was done by JD Smyth at Final Cut, Los Angeles, with assistant editor Logan Hefflefinger, executive producer Saima Awan and producer Kelly Garcia.
“The scripts were fantastic,” says JD Smyth. “This was one of those occasions where it would’ve have been nice to have done a :45 because there were so many memorable moments. The ‘Dogs’ storyline almost could have been extrapolated into a sitcom. The sentiment of the spot is that there’s a certain level of irritation with those kinds of small dogs. It was a subject matter that most of us can relate to, which is what I loved about the script. [Director] Erich Joiner always comes up with a wealth of great material. We had to communicate the utter level of hysteria created by the pups, and were able to develop some of the vignettes within the :30.”
Post production was done at Filmworkers Club, Chicago.