Betta Electrical in Australia is promoting its Christmas gift voucher this year with a nativity scene. Three wise men arrive with gifts of gold, frankincense and myrrh. The actions of baby Jesus lead to the question – would a Betta Christmas card be a better option this Christmas?
Click on the image below to play the video in YouTube
The Betta Christmas Gift Card campaign was developed at de pasquale Brisbane by executive creative director Spencer Newman, creative director/copywriter Bevan Lewis, art director Lars Vester, and agency producer Kristy Hamilton.
Christian leaders and groups have criticised the advertisement, saying it perverts the true meaning of Christmas. “The gifts that the wise men were giving were appropriate for a king, so the notion that Jesus would reject them is absurd,” senior Sydney Anglican Glenn Davies told The Daily Telegraph. ‘”Obviously this company wants to get the divine seal of approval on their goods but I can’t imagine it will help them sell anything”, he said.
A spokesman for the Catholic Archbishop of Sydney Cardinal George Pell condemned the depiction of Christ and said the clip showed how commercialised the festive season had become.
The electrical store defended its actions, saying the ad was intended to be a tongue-in-cheek approach to Christmas. “We accept that this could have been seen as offensive, but that was not the intention at all,” said Julianne Worchurst, marketing manager for BSR Group, which operates the electrical stores. See David Barrett’s story at the Daily Telegraph.
Garth Montgomery at the Daily Telegraph blog, asks readers to respond to the question, “With shows such as The Chaser so successful at lampooning news, politics and sport, why does the issue of satirising religion rankle in secular Australia?”