The Inspiration Room

Berlei Bras Uplifting Australia

Berlei has launched the Uplifting Tour of Australia, an advertising campaign designed to address the bra-related problems of Australian women.

Two out of three Aussie women don’t know what it feels like to wear the right bra. But with the new great shape bra and the Uplifting Tour of Australia we’re at least changing that. The red bus starts in Cairns on October 22, travelling down the east coast to reach Melbourne by November 23. See more, including the TV ad, online at www.berleitour.com.au

Click on the image below to play the video in YouTube

Credits

The Uplifting Tour of Australia was developed at The Campaign Palace, Sydney by art director Madeline Smith, copywriter Jen Spiers and agency producer Kaija Wall.

Filming was shot by director Cherie Nowlan via Doll, Sydney, with producer Jacquie Riley and executive producer Leah Churchill-Brown.

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This entry was posted on Thursday, October 18th, 2007 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Berlei, Cherie Nowlan, Doll, The Campaign Palace

Posted in Inspiration, TV Ads Cinema and Online Videos

2 Responses to Berlei Bras Uplifting Australia

1. Ann Press says:

   November 24, 2007 at 4:59 pm

   Will the Berlei bus be coming to a town near Lakes Entrance Victoria, I saw on the news you were in Traralgon last week. Thanks Ann

   Reply
2. kylie says:

   September 7, 2008 at 5:29 pm

   I was just wondering if the bus is going to perth thanks kylie

   Reply