Berlei Bras Uplifting Australia

Berlei has launched the Uplifting Tour of Australia, an advertising campaign designed to address the bra-related problems of Australian women. Two out of three Aussie women don’t know what it feels like to wear the right bra. But with the new great shape bra and the Uplifting Tour of Australia we’re at least changing that. The red bus starts in Cairns on October 22, travelling down the east coast to reach Melbourne by November 23. See more, including the TV ad, online at

Berlei Uplifting Tour Bus

Click on the image below to play the video in YouTube


The Uplifting Tour of Australia was developed at The Campaign Palace, Sydney by art director Madeline Smith, copywriter Jen Spiers and agency producer Kaija Wall.

Filming was shot by director Cherie Nowlan via Doll, Sydney, producer Jacquie Riley and executive producer Leah Churchill-Brown.