Comments on: Benetton Pieta in AIDS campaign

By: links for 2008-10-29| Thoughts, Techniques, Skills, Photography and Photographers| The Student Photography Blog

Wed, 29 Oct 2008 10:30:38 +0000

[...] Benetton Pieta in AIDS campaign | The Inspiration Room Daily (tags: Oliviero Toscani) [...]

By: rachel

rachel — Wed, 08 Oct 2008 08:53:20 +0000

yo mama

By: Advertising Genius « Gavage

Advertising Genius « Gavage — Thu, 02 Oct 2008 05:51:44 +0000

[...] a quick refresher on the controversy? Everyone does. All the time. AIDS, mafia deaths … Bennetton knew how to [...]

By: Luca Toscani

Luca Toscani — Sun, 15 Jun 2008 02:35:36 +0000

I don’t understand why a touching sad photo like this should be used as an advertisement. Shame on these people. I’m sorry because my last name is Toscani like the famous benetton photographer

By: Oli Sandler

Oli Sandler — Wed, 09 Jan 2008 09:12:18 +0000

photograph for how much we should research and exterminate AIDS and HIV, but I am confused about how this is an advertisement for a clothing brand. In my opinion this says two things:
1) Toscani was looking for a platform on which to launch his work, saw that Benneton were looking for an advertisement campaign and saw his chance.
2) Benneton at the time were lagging behind in the market and becoming a ‘dull brand’ and almost fading into the background. Therefore they needed something to make them distinctive, and when Toscani approached them saw THEIR chance.
In no way am I insulting the picture, its participants or people it has affected. I just feel that this is an innapropriate canvas for shocking, thought-provoking work to be displayed on.

By: Oli Sandler

Oli Sandler — Wed, 09 Jan 2008 09:07:26 +0000

I’ve been looking at advertisement for a exam in the mass media and stumbled across this advert. Now, I can see how it is an effective

By: George Calotti

George Calotti — Fri, 14 Dec 2007 14:56:15 +0000

This is the first time that I came accross the photo of David Kirby although it was taken back in 1990.All I can say is that it has changed my life. The expresions on all the phases on the photo are shocking.We must all do whatever we can to fight against AIDS.

By: mike thomas

mike thomas — Tue, 19 Jun 2007 01:38:35 +0000

I don’t remember where I first saw the ad or when but I can say it broke my heart and continues to tug at me even now. Michelangelo’s Pieta, The Pieta of AIDS and The Pieta of 9-11 have a profound effect on me.