BBC developed an advertising campaign designed to reach captive train commuters who spend 40 minutes staring at these maps. Over time it dawns on viewers that the maps show a hostage held at gunpoint, a farmer required to cull because of bird flu, and two rioters. “BBC World provides news beyond your borders” and is now in America.
Credits
The World Maps campaign was developed at BBDO, New York, by creative directors Jerome Marucci and Ari Weiss, art director Chuck Tso, copywriter Kara Goodrich, chief creative officers David Lubars, Bill Bruce, and executive creative director Eric Silver.
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