BBC Sport is running a TV advert promoting its coverage of this year’s Wimbledon tennis tournament, featuring past and present legends taking part in an ongoing rally. The ‘Rally’ advert highlights the history and tradition of The Championships Wimbledon tournament starting with British number one Andy Murray serving to 1936 champion Fred Perry. Play is taken up by other players, including Billie-Jean King, Bjorn Borg, John McEnroe, Martina Navratilova and current champion, Roger Federer, all playing against each other in a single rally set in the current Wimbledon centre court. The 45 second ad ends with the tagline “Greatness awaits…”, with text highlighting the BBC’s coverage across radio, TV and online.
Click on the image below to play the video in YouTube (HD)
The BBC Wimbledon Rally was developed at Red Bee Media by creative director Dan Moore and agency producer Louise Jones.
Editor was Tim Hardy at Cut+Run, London.
Wimbledon have managed to keep all copies of the ad off YouTube, preventing the commercialisation of the series.