Pernod Ricard is promoting Ballantine’s Scotch whisky three-year $10 million sponsorship of Australia’s A-League Soccer, linking their Whisky and Cola drink with football in a humorous award-winning TV ad. A young man watching football on television finds himself acting out the commentator’s calls, juggling a can of Ballantines and cola while his cat watches. His final move results in a screen goal…
Click on the image below to play the video in YouTube
The Ballanatine’s and Cola Soccer Can spot was developed at Publicis Mojo, Sydney, by creative director Darren Spiller, art director Russell Huebach, copywriter Mike Burdich and agency producer Jasmin Ferguson.
Filming was shot, edited, composited and graded by director Ben Briand, via Cherub Pictures, Sydney, with director of photography Hugh Miller, art director Paul Finch and producer Pip Smart. Audio post production was done by sound designer Abby Zie at Song Zu.
Ben and Hugh shot the spot in high definition on the Panasonic Varicam. Most of the can stunts were done in camera for real, with only a few digital enhancements to clean up the final kick into the television.
All colour manipulation was done in an early version of a Final Cut Studio program called ‘Color’ which had yet to be released onto the market by Apple. When sighting some examples of work that had used the Color program Steve Jobs was most excited about the Ballantine’s Soccer Can commercial. He claimed that it was this sort of production that was the reason that they were releasing this program.
Soccer Can was screened at the Color product launch at the NAB Show in Las Vegas, attracting praise from Francis Coppola and Walter Murch.
Ben also used Color to grade Hammer Bay, a one hour film he made for MTV, Sony Ericcson and Optus. The commissioned film is one of the first Tri–delivery drama works to be released in Australia, being screened on cable broadcast, mobile phones and on the internet. A trailer for this can be seen at www.cherubpictures.com.au under Ben’s section.
Briand recently won a best direction and best editing pencil for the Ballantine’s spot at AWARD, the Australian Writers and Art Directors awards in Sydney in November.