British Airways has launched a new TV campaign around their upgrade offering. Filmed around the Rocks area of Sydney, the TV advert shows actual British Airways staff offering cooling drinks and directions to unbriefed members of the Australian public. The ad, as well as a behind-the-scenes video, is available at www.upgradetobritishairways.ba.com
Click on the image below to play the video in YouTube
The Upgrade campaign was created by Bartle Bogle Hegarty, London, by creative director John Hegarty and agency producer Nerine Soper.
Filming was shot by director Simon Hunter via Infinity Production.
the first major campaign for British Airways since BBH won the account from M&C Saatchi at the end of 2005. The Upgrade TV ad was ready to go in April 2006 but was delayed due to the decision to focus advertising on British Airways pricing instead.