BA Upgrade to British Airways

British Airways has launched a new TV campaign around their upgrade offering. Filmed around the Rocks area of Sydney, the TV advert shows actual British Airways staff offering cooling drinks and directions to unbriefed members of the Australian public. The ad, as well as a behind-the-scenes video, is available at www.upgradetobritishairways.ba.com

Click on the image below to play the video in YouTube

Credits

The Upgrade campaign was created by Bartle Bogle Hegarty, London, the first major campaign for British Airways since BBH won the account from M&C Saatchi at the end of 2005. The Upgrade TV ad was ready to go in April 2006 but was delayed due to the decision to focus advertising on British Airways pricing instead.

BBH executive creative director John Hegarty and production director Simon Hunter give some of the background in this behind-the-scenes video.

Click on the image below to play the video in YouTube

A print, online and radio campaign is promoting BA’s relaunched business class cabin Club World, ba.com and improvements in fuel efficiency and the cabin crew’s medical training.

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This entry was posted on Monday, September 17th, 2007 at 7:47 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.